WELLMADE TOOLS / 02 · REVENUE SCENARIOS
What could a better lead path mean?
Explore the numbers behind a possible improvement. You set every assumption. This is a planning scenario, not a measurement of lost revenue or a forecast.
01 / SET YOUR ASSUMPTIONS
Your numbers.
Your scenario.
The starting values are illustrative examples. Replace them with your own figures.
02 / EXPLORE THE DIFFERENCE
Estimated monthly revenue change
Under the assumptions you entered. Revenue before costs.
- Enquiries in the changed scenario
- 22 / month
- Close rate in the changed scenario
- 35%
- Expected jobs, current → changed
- 6 → 7.7
- Difference across 12 identical months
- $5,100
Close rates are bounded at 0–100%. Fractional jobs express a scenario average, not a promised booking. Costs, capacity, seasonality, and project price are not included.
Show the calculation
Monthly revenue = enquiries × close rate ÷ 100 × average job value.
Changed enquiries = current enquiries × (1 + enquiry change ÷ 100). Changed close rate = current rate + percentage-point change, bounded at 0–100%.
Revenue change = changed revenue − current revenue.
03 / PUT THE NUMBERS IN CONTEXT
Talk through
what’s realistic.
Your scenario can start a conversation about clearer contact paths and better follow-up. It does not prove that a project will produce these results.
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